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Alex Fitz's mission is to design unique, superior quality jewelry that lasts for generations, while utilizing a transparent and honest supply chain. Sourced from suppliers that care about people and the environment. Alex Fitz jewelry is made of recycled 18k gold, and the stones used come from companies that have complete confidence in their products being conflict free. 

Alex Fitz is California born, Idaho raised and in love with Colorado. A former hard core ballet dancer, turned Denver Broncos Cheerleader. She graduated from Santa Clara University with a BS in Operations and Management Information Systems which launched her 14 year career in high tech. Alex is married and has 2 children. She is always striving to improve myself and build a life that she is proud of.

Alex Fitz takes her designs, quality, customers and who she partners with very seriously. Alex hopes people enjoy wearing her jewelry as much as she loved designing it.